Alice Langner - Master's Thesis Defense

We are pleased to announce the upcoming Master's Thesis Defense by Alice Langner in partial fulfilment of the requirements for the degree of Master of Science in Business Administration.

Thesis Title: "Advanced Customer Segmentation in E-Commerce: Clustering Techniques and Their Impact on Marketing Strategy Optimization".

Date: 17th July 2025

Time: 10:00

Location: IBU, online defense

We invite faculty members, students, and all interested parties to join us for this important academic event. Your support is highly valued.